Welcome to The Cycling Coaching Company
Hi, I am Anna Hull – Former professional cyclist, exercise scientist student, and creator of The Winning Edge Method.
I help riders of all levels build confidence, resilience, and long-term performance through structured, evidence-based coaching that fits your life.
What is The Winning Edge Method?
The Framework That Builds Stronger, Smarter Cyclists
The Winning Edge Method is my evidence-based coaching framework that maps the key physical, technical, and lifestyle milestones every cyclist needs to progress from E-Grade beginner to A-Grade competitive rider.
It ensures:
- The right training
- At the right time
- In the right way
- Based on where you are right now
Every coaching plan is built using this framework — structured, holistic, and designed for long-term progress.
What Grade Are You?
Your grade determines the most effective coaching structure for your goals.
Whether you’re new to cycling or aiming for peak performance, finding your grade is the first step.
E-Grade
Beginner Foundations
Ride Duration: <2 hrs/wk
Typical Riding: 1–2 Endurance Rides
You’re new to cycling or returning after time away. Most rides are easy or unstructured, and training varies from week to week. You’re building confidence, foundational fitness, and learning to balance cycling with life , while using riding to improve your health, happiness, and overall energy levels. The priority is consistency, technique, and learning how to train with structure.
D-Grade
Recreational Development
Ride Duration: 2–5 hrs/wk
Typical Riding: 2–4 rides; Endurance & Introductory Intervals
You’re riding consistently and beginning to build real fitness, but training still varies from week to week. You can now handle more load and recover faster, and structured endurance work produces noticeable gains. The priority is developing consistent training habits, introducing deliberate intervals, and building early strength, nutrition, and routines that support steady progress.
C-Grade
Early Performance
Ride Duration: 5–8 hrs/wk
Typical Riding: 3–5 Structured Rides
You’re entering performance-focused cycling, training regularly, doing harder sessions, and building toward stronger, more confident race performance. Progress now depends on structure, progression, recovery, and life alignment. The priority is clear periodisation, targeted development, introducing heavy strength training, and consolidating the foundations from nutrition, sleep, and balance that allow progression without burning out.
B-Grade
Competitive Development
Ride Duration: 8–12 hrs/wk
Typical Riding: 5–6 Performance-Focused Sessions
You’re committed, disciplined, and training at a high performance level. You often ride a lot, but improvements now require precision. Progress comes from strategic planning and periodisation, heavy strength training, disciplined fuelling, and high-quality recovery. The priority is aligning your training, lifestyle, and performance systems so every session moves you closer to your race goals.
A-Grade
Advanced Racing
Ride Duration: 12–18+ hrs/wk
Typical Riding: 6–7+ Elite-Level Structured, High-Performance-Focused Sessions
You’re performing at an advanced, high, or elite level of competition. Training, nutrition, sleep, and recovery must be tightly integrated. The priority is advanced periodisation of all training variables, advanced fuelling strategies, and lifestyle structure that supports complex training demands. At this level, precision and consistency drive every gain towards peak performance.
Coaching Services Preview
Every rider follows The Winning Edge Method with three tiers available at each grade:
Tier 1
Foundation Plan
Pre-made, structured training, strength programs and nutrition designed using The Winning Edge Method — ideal for independent riders who want clarity and confidence without coaching communication.
Tier 2
Personalised Coaching
Individualised cycling and strength programming tailored to your lifestyle and goals, with message support when you need guidance and Teams calls for structured progress review.
Tier 3
Premium Coaching
High-touch cycling coaching with frequent communication, training updated as required, integrated strength training and nutrition coaching, and real-time video support for whatever you need.
Why Train With Anna?
- Former professional cyclist
- Multi World Championship medalist
- Member of the Australian Cycling Team & AIS High Performance Unit
- Exercise scientist student preparing to begin a Masters by Research and future PhD dedicated to validating The Winning Edge Method
- Creator of The Winning Edge Method
- Evidence-based, structured, and personalised coaching
I bring elite standards to everyday riders — in a way that fits real life.
Real Riders. Real Progress. Real Confidence.
Before working with Anna, I was stuck in a cycle of plateauing and overtraining with DIY plans and an AI coach, especially while managing long COVID. Anna changed everything. She listens to my body, adjusts training with care, and has helped me approach my goals with more compassion and intention. Since working with her, I’ve seen healthy, sustainable progress and finally feel like I’m building a solid foundation. With her support, I’m confidently working toward my long-term goal of competing in the 2027 gravel world championships.
— Gina v.R., B-Grade Cyclist
My decision to work with Anna has pushed my fitness to a new level. By incorporating strength training into my riding program and carefully managing my training load alongside everyday life, I’ve been able to recover better and adapt more consistently, which has left me with more energy to put everything into each session.
— Dylan R., A-Grade Cyclist
After trying to self-coach for months, I worked with Anna to improve my sprint and anaerobic power for online racing. The personalised plan and targeted sessions delivered quick improvements — within weeks I was hitting lifetime power PBs and seeing results in my racing. I couldn’t be happier and highly recommend Anna.
— Alex W., A-Grade Cyclist
Anna answered every question I had and backed her coaching with research, which gave me complete confidence. My 5-minute power increased by 17 watts in just weeks — results I’m super proud of. I’m grateful for every watt gained and incredibly thankful for her support.
— Adrian P., C-Grade Cyclist
After struggling with diet culture my whole life, working with Anna has been a complete revelation. My whole understanding of food has changed — carbs went from being ‘the enemy’ to an essential part of feeling healthy, strong, and confident on the bike. I dropped 2kg in the first 3 weeks after months of no progress, felt better almost immediately, and finally broke out of old, unhelpful mindsets. Anna helped me get my a** back on the bike.
— Khasha P., E-Grade Cyclist
As a complete novice recovering from a back injury, Anna gave me the confidence and knowledge to train safely and effectively. I learned proper form, rehabilitation, and the psychological side of injury recovery. Achieving my goals felt simple with the right coaching. I’d recommend Anna to anyone wanting to take control of their health.
— Casey L., E-Grade Cyclist
As someone in my early 50s who hadn’t been in the gym for years, Anna has been the perfect strength & conditioning coach for me. She created a program that’s helped me gain muscle, lose body fat, and safely train around an existing shoulder injury. I really like how each session starts with flexibility work, builds into strength, and finishes with mobility — it’s enjoyable, refreshing, and still pushes me to work hard.
Anna’s knowledge is exceptional, and in our one-on-one sessions she makes it clear exactly what to focus on for each exercise. Returning to the gym has become an absolute pleasure, and the progress I’ve made in just over a month has been amazing. I highly recommend Anna to anyone looking for expert strength & conditioning coaching.
— Brett B., D-Grade Cyclist
I learnt so much more than road skills during Anna’s 2-day training weekend — I learnt about myself and the way I ride. Anna combines fundamentals with a holistic approach to mind, body, and nutrition. Her experience brings everything together in a way that makes sense and helps you succeed. If you want to improve your cycling and understand how all the pieces fit, Anna is the coach for you.
— Cassie C., D-Grade Cyclist
Anna brings elite experience, passion, and genuine skill to both cycling and strength coaching. One of her greatest strengths is her ability to take her high-level knowledge and make it accessible for beginners. No matter your level, you’ll be in great hands.
— Aaron V., D-Grade Cyclist
As an experienced cyclist, I reached a point where training alone could only take me so far. Anna’s up-to-date knowledge across all areas of riding helped me break through again — especially after a serious accident where I broke two vertebrae. Her holistic understanding of the body and training is getting me back to a level I never thought I’d see
— Jeff R., D-Grade Cyclist
I wanted to know exactly what I needed to do to improve and the fastest way to do it. The science based approach of The Winning Edge Method performance models made achieving my goals feel more practically achievable. It was a massive ah-ha moment. They showed exactly what I was doing and what I had to do. The whole process encouraged a sense of accountability that allowed me to believe in the process. Your knowledge is so impressive and you were an absolute joy to work with.
— Blake P., E-Grade Cyclist
Working with The Cycling Coaching Company has transformed my cycling. My performance keeps improving, and I feel stronger and more confident every time I get on the bike. The routines, structure, and goal clarity I’ve developed have changed everything. With a perfectly tailored plan, I can finally focus on riding and recovering — knowing I’m on the right track.
— Luke A., C-Grade Cyclist
Ready to Take the Next Step?
Whether you’re a complete beginner or an aspiring competitor, the first step is finding your grade and choosing the coaching support that fits your goals and lifestyle.
If you’re unsure where to begin, reach out — I’ll guide you!